Required data
Missing required native fields, placeholder values and duplicate item IDs.
NATIVE OPENAI PRODUCT FEEDS
ChatGPT Ads Product Feed Checker
Find missing product data, malformed prices and native-schema mismatches before preparing an ads feed. Get a free readiness score from the live, versioned checker.
Check your product feed for ChatGPT AdsIndependent analysis — not affiliated with or approved by OpenAI. Ads readiness does not guarantee organic visibility in ChatGPT conversations.
Last reviewed against OpenAI feed specification:
What is a ChatGPT Ads product feed?
A product feed is a structured catalog with a stable identifier, descriptive information, destination URLs and commerce values for each item. This checker reviews the native OpenAI schema for ads preparation; it does not submit that catalog or manage campaigns.
What the checker validates
Commerce and destinations
Native availability values, positive currency amounts and HTTPS product/image URL syntax without credentials.
Supported recommendations
Ads opt-in, content length, optional GTIN, condition, seller URL, sale price and declared variant structure. Account defaults and live URLs are not verified.
Required vs recommended product data
Required fields checked by this profile: item_id title description url image_url brand seller_name price availability .
Missing required values are critical findings. Recommendations and optional-field problems are warnings. The ads opt-in field is checked separately: this tool cannot see any account-level default.
Keep IDs stable, preserve assigned identifiers and use actual product information. Never invent a brand, GTIN, seller or destination to silence a finding.
Example result
A result shows total products, distinct products with critical errors, distinct products with warnings and a readiness score. The two product counts may overlap.
EXAMPLE FINDINGIllustrative example — not a customer result.
Issue
Invalid OpenAI price format
Impact12 / 1,000 example products
PriorityCritical
- Why it matters
- A comma decimal or missing currency can prevent an amount from matching the checked native representation.
- Recommended action
- Repair the source mapping to export the actual positive amount and currency, such as 19.00 EUR. Do not change the commercial price merely to improve the score.
How to fix common feed issues
Repair field mappings
Map item_id, seller_name and other native columns explicitly. Fix missing source values upstream rather than copying a Google-format label blindly.
Normalize representation
Use the native availability vocabulary and correctly formatted actual prices. Repair malformed destination URLs and check them separately in a browser.
Verify and rescan
Review the paid product-check matrix and repair worklist, then rescan the corrected source with the same profile. A better score is not an approval decision.
Feed refresh and delivery considerations
Keep catalog data refreshed at least daily and when price or stock changes. This audit knows when it analyzed the file, not when OpenAI last received it. Delivery registration, format conversion, account settings and policy review remain separate tasks.
XML inspection produces a conversion warning. The checker does not send files through SFTP or an Ads API.
ChatGPT Ads feed vs general product feed
| Profile | Purpose | Limit |
|---|---|---|
| ChatGPT Ads native | Check supported native OpenAI fields and formats | No ad acceptance or organic visibility guarantee |
| General product feed | Review common XML/CSV data quality | Not an OpenAI schema compliance check |
Use the Product Feed Checker for a general scan, the Product Feed Audit guide to plan repairs, or the Product Feed Quality framework for source-data priorities.
Two feed formats, separate requirements
The checker detects OpenAI native or Google-compatible field names. Confirm OpenAI's selected format during registration. Native availability uses pre_order and permits unknown; Google-compatible uses preorder and does not permit unknown. Google-compatible CSV/TSV/TXT requires a registered merchant identity and eligibility settings. XML/RSS/Atom is not supported by that upload path.
Native is_ads_eligible=false intentionally excludes an item; an absent value is unconfirmed without a verified feed default. Ads Manager can configure that default. ads_metadata must contain integration-configured string values. Do not invent targeting keys.
Delivery and freshness
Items expire after 14 days without refresh. Use a hosted HTTPS URL or automated SFTP delivery supported by OpenAI. Product Feed Scan does not provide SFTP integration. Update prices and stock promptly; explicitly set out_of_stock for unavailable items. Source age and last OpenAI upload are not verified; file modification time is not an upload timestamp.
CSV prices use major currency units such as 79.99 USD; Delta API amounts use minor units such as 7999. We do not send API requests or upload your catalog.
OpenAI crawler readiness — manual verification required
- OAI-AdsBot: confirm landing-page access and robots.txt permission.
- OAI-SearchBot: confirm access to product images and required paths.
- Check login/session requirements, CAPTCHA, WAF/CDN 403, rate limits and geo/redirect failures.
- Verify bot identity using official provider guidance; do not bypass site protection.
Product pages and images are not externally verified. Syntax checks do not establish crawlability. Ads and organic discovery are separate; Ads Manager/feed access may be beta or gated.
Schema.org 30.1 optional opportunities
Page structured data not scanned. These vocabulary additions are informational, not universal OpenAI, Google, Microsoft or Meta requirements, and do not lower any score.
- DigitalProductPassport — opportunity, not checked
- hasDigitalProductPassport — opportunity, not checked
- EnvironmentalProductDeclaration — opportunity, not checked
- DeclarationOfConformity — opportunity, not checked
- consumerNotice — opportunity, not checked
- isOftenBoughtWith — opportunity, not checked
- specification — opportunity, not checked
- itemPopularity — opportunity, not checked
- minimumOrderValue — opportunity, not checked
- MaximumRetailPrice — opportunity, not checked
- authorizedRepresentative — opportunity, not checked
- importer — opportunity, not checked
- recycledContentPercentage — opportunity, not checked
- substanceOfConcern — opportunity, not checked
Official sources and review date
Last reviewed against OpenAI feed specification: 2026-09-19. The rule mapping and this page share the same native profile; unsupported checks are explicitly excluded.
Prepare your next catalog release
ChatGPT Ads feed checker questions
VISIBLE FAQ
Questions about this guide
Does a passing score mean my ads are approved?+
No. This independent checker measures supported feed-data rules. It cannot verify account eligibility, policy decisions, page contents or image reachability, and does not grant OpenAI approval.
Will this improve organic visibility in ChatGPT conversations?+
No organic placement is promised. Ads feed readiness and organic product discovery are different concerns. This audit is not a ranking or visibility prediction.
Can I submit my Google Merchant Center feed unchanged?+
The checker detects native OpenAI or Google-compatible columns and applies separate rules. OpenAI must confirm compatibility for the registered feed; an audit cannot verify registration or delivery acceptance.
Can I check XML as well as CSV?+
The checker accepts public XML/CSV URLs or temporary file uploads up to 200 MiB and 100,000 products. XML can be inspected, but receives a conversion warning; it is not presented as an OpenAI delivery format.
What is free, and what costs €19?+
The free result contains a score, catalog size, critical/warning product totals and the top three issue groups. A one-time €19 report adds full online findings, CSV, PDF, email delivery and the product-check matrix. Paid access lasts 30 days; no account or subscription is required.
Does the checker upload or change my feed?+
No. It reads your input and provides findings and a repair worklist. It does not publish to OpenAI, connect to Ads Manager, change your store or schedule delivery.
Check the source before preparing delivery.
Free initial result. Full private report €19 once, available for 30 days.