Core attributes
ID, title, description, link, image link, price and availability coverage.
FeedScore focuses on the source file: required product data, identifiers, URLs, images, pricing, availability and variant structure. It does not claim to predict account-level policy approval.
ID, title, description, link, image link, price and availability coverage.
Brand, GTIN and MPN presence and plausible catalog-wide patterns.
Valid formats plus signals that values may be inconsistent or incomplete.
Product and image URLs that are missing, duplicated or inaccessible.
Item-group consistency and coverage of size, color or other variant fields.
Weak or duplicated copy that can limit product understanding.
Fix blockers first, then catalog-wide patterns, and leave isolated optimization opportunities for last.
Use the same public data source URL you plan to fetch or upload.
Separate file errors, missing attributes and optimization opportunities.
Start with blockers and high-volume issues, then improve content quality.
An external checker can evaluate your source data but cannot see Merchant Center account settings, crawl history, policy reviews, website verification or destination-specific decisions. Use FeedScore alongside—not instead of—Merchant Center diagnostics.
No. The checker can find data and file issues, but approval also depends on your website, account configuration, destinations and Google policies.
The audit covers core identifiers, titles and descriptions, URLs and images, prices, availability, condition, categories and common variant signals. Exact checks vary with the products and fields present.
No. The one-time version analyzes a public feed URL and does not request access to your Google account.
Yes. That is the main use case: review the source feed, fix systemic issues and then upload or schedule it in Merchant Center.
Our public guidance is checked against first-party documentation. FeedScore adds independent data-quality checks and does not represent a platform approval decision.