ChatGPT Ads product feed requirements

Use the schema registered for your feed. The table below comes from the same versioned rules as the native checker, so it describes implemented coverage rather than a second handwritten rule list.

Published: 2026-09-17 · Updated: 2026-09-19

Validate your feed against the current ChatGPT Ads rules

Specification review: September 19, 2026

OpenAI native and Google-compatible feeds have separate availability, identity and eligibility rules. Check the detected mode; XML is not a Google-compatible upload format. Refresh products within 14 days and promptly after price or stock changes.

Crawler access requires manual verification. Schema.org 30.1 additions are optional opportunities with no score impact; page structured data is not scanned. Read the versioned scope and limitations.

Required data and supported values

Review required-field presence before optional enrichment. The generated table includes the check, severity and repair guidance. It is not an exhaustive replacement for the official specification.

Sources: OpenAI: native product-file specification

Images, identifiers and prices

Inspect a real product page and image separately: URL syntax checks do not prove reachability or accurate photography. Keep assigned identifiers and actual prices. A syntactically valid value can still describe the wrong item.

Optional and conditional data

Check GTIN when supplied, condition, sale price and variant structure only in their appropriate context. Never fabricate missing values to clear a warning. The methodology records limitations such as cross-row variant consistency and account defaults.

Delivery and update considerations

An XML file accepted for inspection by Product Feed Scan is not thereby an OpenAI delivery format. Audit limits are 200 MiB and 100,000 products; destination limits and accepted formats must be checked separately. This guide does not configure delivery.

Sources: OpenAI: product-feed setup and updates

Versioned native checker coverage

Generated from the implemented rule registry. Required fields and optional checks are labelled separately. The complete official contract and account-specific defaults remain authoritative.

Native OpenAI rules implemented by Product Feed Scan
Field	Check / severity	Source repair guidance
`item_id`	Required Missing or placeholder item_id Severity: critical	Provide the actual item_id in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`title`	Required Missing or placeholder title Severity: critical	Provide the actual title in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`description`	Required Missing or placeholder description Severity: critical	Provide the actual description in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`url`	Required Missing or placeholder url Severity: critical	Provide the actual url in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`image_url`	Required Missing or placeholder image_url Severity: critical	Provide the actual image_url in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`brand`	Required Missing or placeholder brand Severity: critical	Provide the actual brand in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`seller_name`	Required Missing or placeholder seller_name Severity: critical	Provide the actual seller_name in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`price`	Required Missing or placeholder price Severity: critical	Provide the actual price in the native OpenAI product-file schema. Do not invent missing product data. Official field reference
`item_id`	Additional check Duplicate item_id Severity: critical	Use a stable unique item_id for each purchasable item or variant. Official field reference
`url`	Additional check Product URL must use public HTTPS Severity: critical	Use an absolute HTTPS product URL without embedded credentials. Reachability and page contents require separate verification. Official field reference
`image_url`	Additional check Image URL must use public HTTPS Severity: critical	Use an absolute HTTPS image URL without embedded credentials. Image dimensions and reachability are not checked. Official field reference
`price`	Additional check Invalid OpenAI price format Severity: critical	Use a positive amount, decimal point and uppercase ISO currency; do not exceed its fractional precision. Official field reference
`availability`	Required Missing or invalid availability Severity: critical	Use in_stock, out_of_stock, pre_order, backorder or unknown in the native OpenAI format. Official field reference
`is_ads_eligible`	Additional check Ads eligibility is unconfirmed Severity: high	A confirmed feed-level default may apply. Verify Ads Manager setup; do not assume eligibility from an absent value. Official field reference
`is_ads_eligible`	Additional check Product intentionally excluded from Ads Severity: medium	false explicitly opts this item out. Keep it false if intentional; this is not malformed product data. Official field reference
`ads_metadata`	Additional check Invalid Ads filter metadata Severity: high	Use a JSON object of string values with integration-configured keys. Keys are not verified against your account. Official field reference
`title`	Additional check Title exceeds recommended length Severity: medium	Keep the factual title concise, aiming for at most 150 characters. Official field reference
`description`	Additional check Description exceeds recommended length Severity: medium	Use a plain-text factual description, aiming for at most 5,000 characters. Official field reference
`description`	Additional check Description contains markup Severity: medium	Review the description and provide plain text; do not fabricate replacement wording. Official field reference
`condition`	Additional check Unsupported condition Severity: medium	When supplied, use new, refurbished or used. Always declare used/refurbished products. Official field reference
`seller_url`	Additional check Invalid seller URL Severity: medium	Omit an unknown optional seller URL or supply an absolute HTTPS storefront URL. Official field reference
`gtin`	Additional check Invalid supplied GTIN Severity: medium	Use an assigned 8, 12, 13 or 14 digit GTIN with its check digit. Preserve leading zeros; omit an unassigned identifier. Official field reference
`sale_price`	Additional check Invalid optional sale price Severity: medium	Provide a positive sale price below the regular price, in the same currency; otherwise omit it. Official field reference
`variant_dict`	Additional check Incomplete or invalid variant metadata Severity: high	For declared variants provide a distinct group_id and nonempty JSON option map. Cross-row option uniqueness and page consistency need separate review. Official field reference

Practical checklist

Confirm native field mapping against the official source.
Repair critical findings and inspect high-severity warnings.
Verify URLs and commercial facts against the storefront.
Review conditional variant and identifier requirements.
Rescan the corrected export, then inspect platform processing.

Choose the next check

Independent source analysis. No OpenAI or Google approval, delivery integration or visibility guarantee. A free scan shows priority findings; the complete private report costs €19 once and remains available for 30 days.